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Web analytics software collects and reports data about the visitors and their behavior on your website. This gives you valuable insight to determine whether or not your website's performance is serving your visitors needs and accomplishing your conversion goals. If you use paid advertising, you can also use web analytics to track the effectiveness of your marketing campaigns.
Web analytics can provide an abundance of information including:
Web Analytics Software Options
Web Solutions Omaha offers our clients a server-based log analysis software service, SmarterStats. Alternatively or in conjunction through your WebFrame website, we can tie in your existing Google Analytics account, which uses tracking pixels and script-based analysis. Each option has benefits and draw backs that our knowledgeable team would be happy to discuss with you further in order to help determine which option is right for your business or organization.