3) Planning Your Website's Header 

Determining what elements should go in the header of your website 

Welcoming and Anchoring Your Visitors

Since visitors don't always enter your site from the home page, the header of your website can be the first impression for many. An effective header will simply and quickly convey your brand to the visitor, and help anchor them so they feel oriented to explore your website without getting lost. Elements to consider including in your header are:

• Company or Organization Logo
• Tagline or Slogan
• Brand Defining Elements (photo or graphics)
• Primary Horizontal Navigation (with drop down submenu)
• Alternative or Secondary Navigation
• Primary Contact Method (or link to Contact)
• Social Media Profile Icons
• Site Search